Roca Touch-T: Developing the Product Brand Communications for China
Background Launching a premium product in a mature market requires more than highlighting product features. It requires a clear brand story that helps customers understand
UMS Joins the China-Britain Business Council (CBBC)
United Media Solution (UMS) is pleased to announce that we have joined the China-Britain Business Council (CBBC) as a member. CBBC serves as a bridge
China’s Ranking Culture Is Reshaping the Competitive Logic of International Student Recruitment
For many overseas universities, China has long been understood as a major source market for international students. The traditional logic was familiar: Chinese families valued overseas education, international degrees carried prestige, and studying abroad was seen as a pathway to stronger career and
Case Study: Digitising the University of Canterbury’s Signature China Open Day
UMS partnered with the University of Canterbury to transform its annual China Open Day into a reusable, data-driven hybrid recruitment platform. Covering event discovery, registration, paid media, livestreaming, audience engagement and post-event surveys, the campaign helped UC reach prospective students across China, collect valuable first-party data and gain clearer insights to support future recruitment planning.
United Media Solution Proud to Sponsor the 2026 NZCTA China Business Awards
On a glittering evening in Auckland, United Media Solution was proud to attend and sponsor the 2026 NZCTA China Business Awards — the hallmark of excellence in
Case Study: Driving Awareness and Engagement for Diamond Traceability in China’s WeChat Ecosystem
How UMS helped make diamond traceability more understandable and engaging for Chinese consumers through WeChat storytelling.
From Brand Showcase to Event Hub: UMS Powers Swissmem’s B2B Exhibition Digital Solution
For the fifth year running, UMS partnered with Swissmem to power the official WeChat Mini Program at CCMT 2026. What began as a tool to
YouTube: Search, Trust, and Long-Term Video Value
The Video Platform Where Search, Trust, and Long-Form Content Come Together. YouTube is one of the most established platforms in the Western digital ecosystem. Owned
TikTok: Short-Form Video, Culture, and Social Commerce
A Short-Video Platform Shaped by Culture, Creativity, and Commerce. TikTok has become a key short-form video platform in the Western social media landscape. As the international counterpart to
Instagram: Visual Discovery, Storytelling, and Social Commerce
A Visual Platform for Discovery, Storytelling, and Social Commerce. Instagram has developed from a photo-sharing app into a visual-led platform for discovery, creator content, messaging, and shopping. For brands, it