What Matters Most in 2026: Employability and Affordability
Employability and affordability are becoming more central in decision-making, with students and families placing greater emphasis on outcomes, career pathways, and overall value.
How Destination Preferences Are Evolving for Chinese Students in 2026
Traditional destinations remain important, while Asia-Pacific options are gaining greater consideration as students compare value, experience, and future pathways more carefully.
Who Is Driving China’s Outbound Student Demand in 2026?
Outbound demand remains more concentrated among higher-income families, with increasing attention on value, affordability, and long-term outcomes shaping how study decisions are made.
Why Chinese Students Are Taking Longer to Decide in 2026
Chinese student demand is recovering, while decision-making is becoming more considered. Students are taking more time to compare options and place greater emphasis on overall value and outcomes.
Understanding Western Social Media in 2026: UMS Launches a new Platform Guide
UMS has released its latest Western Social Media Platform Guide, exploring the platforms, behaviours, and trends shaping Western social media in 2026.
Case Study: Seek New Zealand EDM Campaign
UMS created and executed a EDM campaign for AirNZ and TNZ. By delivering localized content, conversion-oriented engagement design, UMS systematically empowered Hong Kong travel agents, and building a scalable B2B communication approach.
United Media Solution to Sponsor Services Trade Award at NZCTA Awards 2026
UMS is pleased to sponsor a category at the New Zealand China Trade Association Awards 2026, supporting the recognition of excellence in the New Zealand–China business relationship.
NZ–China Education: Why “Relationship Infrastructure” Should Be Every Educator’s Focus
NZ–China education isn’t just an export story — it’s relationship infrastructure.
UMS at NZBRiC: Jessica Miao on What New Zealand Brands Need to Watch in China
UMS Founder and Chairman Jessica Miao joined the NZBRiC Breakfast Briefing in Shanghai to share views on China market trends, digital strategy, and what matters most for New Zealand brands heading into 2026.
UMS Joins the British Chamber of Commerce in China
UMS is pleased to join the British Chamber of Commerce in China, strengthening our connection with the wider business community across China, the UK.