UMS Shares China Market Insights at New Zealand Winegrowers Webinar
On Friday 5 December, we partnered with New Zealand Winegrowers to deliver a webinar on how New Zealand wineries can better understand and engage with Chinese consumers through social media. The session, “Winning with Chinese Social Media,” explored platform trends, digital behaviours, and content strategies relevant to the modern Chinese wine drinker.
UMS welcomes talents at the Beacon Programme
UMS marks the eighth year of its partnership with the Asia New Zealand Foundation as two young professionals arrive in China to begin the UMS Beacon 2025 journey.
Case Study: Connecting Airlines, Travelers, and Tourism Operators Through the “Boarding Pass Privilege” Initiative
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel
Case Study: University of Canterbury Pioneers a Global Digital Prospectus
Background The University of Canterbury (UC), a world-class institution renowned for its academic excellence, set out to reimagine its approach to international student recruitment. As
Case Study: From Insights to Impact in Natural Diamond Traceability
A two-phase digital campaign that turned consumer insights into lifestyle-driven storytelling — helping raise awareness of natural diamond traceability and connect with today’s conscious luxury consumers.
UMS at CACIE 2025: Insights on Innovation and Collaboration in Global Education
Last week, our team attended the Australian International Education Conference (AIEC) 2025 in Canberra — an inspiring week of ideas, collaboration, and connection under this year’s theme: Navigating Change.
Navigating Change at AIEC 2025: Lessons and Reflections from United Media Solution
Last week, our team attended the Australian International Education Conference (AIEC) 2025 in Canberra — an inspiring week of ideas, collaboration, and connection under this year’s theme: Navigating Change.
Investment New South Wales Renews WeChat Retainer Partnership with UMS
United Media Solution (UMS) is pleased to announce the renewal of its China social media partnership with Investment New South Wales (Invest NSW), the Shanghai Representative Office of the New South Wales Government.
UMS Shares Career Insights with GW4 Group Students in the Careers in Asia Webinar
UMS Senior Partner Annie Feng shared career tips in digital marketing, key innovation trends in China, and introduced UMS Research Academy for hands-on, global experience.
Catch Up & Spark | Team Connections and Q3 Highlights
Recently, our China team gathered for the UMS Q3 All-Hands Meeting — a meaningful opportunity to reflect on our progress so far and look ahead to the exciting journey ahead.