Booming Pet Food Consumption in China: Trends and Opportunities
Pet Fair Asia 2025 just closed in Shanghai, marking another record-breaking year with 2,600+ exhibitors and over 520,000 visitors from 90+ countries. From functional pet
Digital-First, Insight-Driven: UMS on Redefining Global Student Engagement
In the past, university brochures were a cornerstone of student recruitment. Printed materials and static PDFs served their purpose when prospective students relied on mailed
Introducing the UMS Research Academy: Empowering the Next Generation of Global Talent
In today’s fast-evolving global landscape, the ability to work across cultures, borders, and disciplines is not just an advantage — it’s essential. At United Media
Eric Yu joins Wine Australia in the recent China Wine Market Update 2025 Webinar
As trade relations improve and consumer preferences shift, China is once again emerging as a vital export market for Australian wine. A recent webinar hosted
UMS Whitepaper Release: China Tourism Market 2025
Introduction: The tourism market in China is seeing fast-paced innovation, resulting in local and international brands adapting to shifting consumer preferences and emerging digital trends.
AI on the Rise in Australia
Artificial Intelligence is already transforming industries across Australia, driving efficiency, innovation, and potentially driving economic growth. The promise of AI is great, but it is
The Rise of Social Commerce in the UK
Social commerce is reshaping online shopping in the UK by seamlessly integrating social media engagement with streamlined buying experiences. Platforms such as Instagram and TikTok
The Sustainability Shift: Conscious Consumers
Sustainability has become an important consideration for consumers in Australia, New Zealand, and the United Kingdom when evaluating brands. Shoppers are actively seeking eco-friendly products
Buy Now, Pay Later Trending in New Zealand
In New Zealand, the rise of buy now, pay later (BNPL) services is changing the shopping experience and how consumers manage their finances. [1] With
Health and Wellness Trending in the UK
Health and Wellness is rapidly gaining traction and key trends throughout the United Kingdom. Following the pandemic, many Brits are now placing a greater emphasis