United Media Solution (UMS) is pleased to announce the renewal of its China social media partnership with Investment New South Wales (Invest NSW), the Shanghai Representative Office of the New South Wales Government.

As the official government agency driving trade, investment, and innovation for New South Wales, Invest NSW plays a key role in strengthening economic ties and promoting business opportunities between Australia and global markets, including China.

Building on a long-standing collaboration, UMS will continue to provide strategic digital communication support through tailored social media content and community engagement. The partnership aims to enhance Invest NSW’s digital presence in China and further showcase the state’s trade and investment strengths to local audiences.

“We are delighted to continue our partnership with Invest New South Wales,” said Tanya Cai, Senior Partner at UMS. “Together, we will keep telling meaningful stories that connect New South Wales with China’s business community through authentic and data-driven digital experiences.”