Recently, our China team gathered for the UMS Q3 All-Hands Meeting — a meaningful opportunity to reflect on our progress so far and look ahead to the exciting journey ahead.

During the session, we reviewed the 2025 action plan and celebrated major milestones across teams — from industry awards in China, to the expansion of the UMS Research Academy, and the launch of new digital products for the international education sector.

These include the Digital Prospectus, Student Experience Platform, and Job Portal, all developed as part of our mission to drive digital transformation in global education.

As we continue to grow, UMS remains focused on four key sectors:

• International Higher Education
• International Tourism
• B2B
• Government & Associations

At the same time, we are expanding our global footprint — from New Zealand, Australia, and the UK to new regions across Europe, APAC, the Middle East, and the Pacific Islands — connecting more brands and audiences through digital innovation.

The meeting concluded with an AI Roundtable Discussion, where our teams shared insights on how artificial intelligence is transforming the way we work, create, and collaborate.

Moments like this remind us of the value of reflection and teamwork — celebrating how far we’ve come while sparking new ideas for what’s next.