United Media Solution (UMS) is pleased to announce the renewal of its partnership with Tourism New Zealand’s Trade Department, continuing its role as the organisation’s China social media operations partner.

As a vital arm of Tourism New Zealand, the China Trade Department provides training, events, and day-to-day marketing support for partners across key markets in China, helping to drive awareness and growth of New Zealand’s tourism industry.

With strong expertise in China’s digital landscape, UMS will continue to support TNZ Trade Department through tailored social media strategies. The collaboration will include content development, community engagement, and performance optimisation, ensuring New Zealand’s tourism brand effectively reaches more Chinese travel trade professionals.

This renewal underscores TNZ’s recognition of UMS’s proven digital marketing capabilities and reflects a shared commitment to delivering data-driven, China-specific digital and social media initiatives that strengthen trade engagement and promote New Zealand as a world-class tourism destination in the China market.