United Media Solution (UMS)’s Robert van Kasteel delivered a guest lecture at the University of Auckland, speaking to a group of visiting U.S. Marketing students from the University of Oregon.

Robert introduced students to the realities of global marketing and UMS’s work in China, sparking lively discussion on how culture and digital ecosystems shape consumer engagement. The contrast between China’s “super apps” and Western platforms was one example that encouraged students to rethink assumptions about the global digital landscape.

In his talk, Robert also highlighted the importance of balancing creativity with data, staying adaptable to changing environments, and the power of authenticity in communication. These themes offered students practical insights into how marketing theory connects with real-world practice. He also introduced students to what marketing roles can look like across different fields, giving them a broader view of potential career paths.