Understanding China’s Social Media Landscape: Five Insights for International Universities
China’s social media landscape is unique, and for many international universities it can be difficult to know where to begin. Success isn’t simply about opening
What “China Friendly” Really Means for New Zealand Tourism Operators
Chinese visitors spent an estimated NZ$1.7 billion in New Zealand in 2025 — our single largest inbound market by value, and the highest-spending, at around
China’s Ranking Culture Is Reshaping the Competitive Logic of International Student Recruitment
For many overseas universities, China has long been understood as a major source market for international students. The traditional logic was familiar: Chinese families valued overseas education, international degrees carried prestige, and studying abroad was seen as a pathway to stronger career and
YouTube: Search, Trust, and Long-Term Video Value
The Video Platform Where Search, Trust, and Long-Form Content Come Together. YouTube is one of the most established platforms in the Western digital ecosystem. Owned
TikTok: Short-Form Video, Culture, and Social Commerce
A Short-Video Platform Shaped by Culture, Creativity, and Commerce. TikTok has become a key short-form video platform in the Western social media landscape. As the international counterpart to
Instagram: Visual Discovery, Storytelling, and Social Commerce
A Visual Platform for Discovery, Storytelling, and Social Commerce. Instagram has developed from a photo-sharing app into a visual-led platform for discovery, creator content, messaging, and shopping. For brands, it
What Matters Most in 2026: Employability and Affordability
Employability and affordability are becoming more central in decision-making, with students and families placing greater emphasis on outcomes, career pathways, and overall value.
How Destination Preferences Are Evolving for Chinese Students in 2026
Traditional destinations remain important, while Asia-Pacific options are gaining greater consideration as students compare value, experience, and future pathways more carefully.
Who Is Driving China’s Outbound Student Demand in 2026?
Outbound demand remains more concentrated among higher-income families, with increasing attention on value, affordability, and long-term outcomes shaping how study decisions are made.
Why Chinese Students Are Taking Longer to Decide in 2026
Chinese student demand is recovering, while decision-making is becoming more considered. Students are taking more time to compare options and place greater emphasis on overall value and outcomes.