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  • Home
  • What we do
    • Establish
      • Digital Transformation Strategy
      • Social Media Strategy
      • Market Entry Strategy
      • Brand Perception Studies
      • Consumer Insights
      • International Branding Consultations
    • Connect
      • Influencer Marketing
      • Celebrity Partnerships
      • Media Relations
      • Programmatic Media
      • Google Ads
      • Meta Ads
      • Digital Media Trading
    • Engage
      • Social Media Content
      • Social Creative Campaigns
      • Online-Offline Campaigns
      • Virtual Videos Production
      • Live streaming service
    • Digital Products
      • Student Experience
      • Digital Prospectus
      • Job Search
  • What We Think
    • Social Media Outlook Workshop
    • What We Think
    • 2025 Trends
      • Australia
      • China
      • New Zealand
      • United Kingdom
    • Case Study
      • Education
      • Tourism
      • B2B
      • Government
    • Whitepapers
      • 2025 Whitepaper
      • 2024 China social media guide
      • Top Trends: China Tourism Market 2025
    • Executive briefings
      • 2025 Social Media Outlook Workshop
      • The Student Journey
      • Topic 2
  • Who We Are
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Find Us

Consumers Demanding more Personalised Experiences
  • April 9, 2025
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Consumers Demanding more Personalised Experiences

In Australia and New Zealand, businesses are leveraging personalisation to gain a competitive edge in their markets. By customising products, services, and messaging, they are

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Value-Driven Purchasing in Australia and New Zealand
  • February 11, 2025
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Value-Driven Purchasing in Australia and New Zealand

Consumers facing rising living costs in Australia and New Zealand have become increasingly strategic about where and how they spend their money. It’s no longer

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Travel Spend Growth (UK and NZ)
  • February 11, 2025
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Travel Spend Growth (UK and NZ)

As travel spending continues to recover in New Zealand and the United Kingdom, consumers are pour more money into domestic and international travel, indicating improving

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  • January 23, 2025
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RedNote’s Rise: A New Opportunity for Brands

In the lead up to the ban of TikTok in the US, long time users of the platform rushed to other platforms as #tiktokrefugees to

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Reconnection: The UMS China Social Media Platforms Guide
  • December 20, 2024
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Reconnection: The UMS China Social Media Platforms Guide

Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential

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  • December 20, 2024
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UMS Whitepaper Release: International Education Outlook 2025

The international education landscape is evolving at a rapid pace, creating both challenges and opportunities for institutions worldwide. To thrive in this competitive environment, education

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  • December 20, 2024
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The student journey: How to create compelling, impactful digital solutions

Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has

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GlobalLink Internships – Internship Programme
  • December 17, 2024
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GlobalLink Internships – Internship Programme

Collabroation: Talent Development Programme UMS has established a long-term strategic partnership with GlobalLink Internship to provide immersive, career-focused experiences for international students in China. Through

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Pagoda Projects – Internship and Career Development Programme
  • December 17, 2024
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Pagoda Projects – Internship and Career Development Programme

Collabroation: Talent Development Programme UMS is proud to partner with Pagoda Project, collaborating with universities worldwide to provide high-quality projects and programs as part of

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TupuToa – Talent Development Programme
  • December 17, 2024
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TupuToa – Talent Development Programme

Collaboration: Talent Development Programme UMS is proud to partner with TupuToa on a transformative internship program, creating employment pathways that empower Māori and Pacific tertiary

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