UMS Shares Employer Insights at the University of Bristol Global Careers Series
This week, UMS shared employer insights on key global skills and practical tips to help graduates stand out in the international job market.
UMS China Social Media Platforms Guide 2026 (Updated Edition)
UMS’s updated China Social Media Platforms Guide 2026 is now available for download. The guide summarises key platforms, user behaviours and content trends shaping China’s social media landscape today.
UMS Turns 15
UMS, 15th anniversary, United Media Solution, digital marketing, media agency, thank you, company milestone, collaboration, future growth
Season’s Greetings from UMS
Warm wishes from UMS — thank you for being part of our journey this year.
UMS Shares China Market Insights at New Zealand Winegrowers Webinar
On Friday 5 December, we partnered with New Zealand Winegrowers to deliver a webinar on how New Zealand wineries can better understand and engage with Chinese consumers through social media. The session, “Winning with Chinese Social Media,” explored platform trends, digital behaviours, and content strategies relevant to the modern Chinese wine drinker.
UMS welcomes talents at the Beacon Programme
UMS marks the eighth year of its partnership with the Asia New Zealand Foundation as two young professionals arrive in China to begin the UMS Beacon 2025 journey.
Case Study: Connecting Airlines, Travelers, and Tourism Operators Through the “Boarding Pass Privilege” Initiative
Background Air New Zealand has maintained a strong presence in the China market through social media content, localized communication, and community engagement. As outbound travel
Case Study: University of Canterbury Pioneers a Global Digital Prospectus
Background The University of Canterbury (UC), a world-class institution renowned for its academic excellence, set out to reimagine its approach to international student recruitment. As
Case Study: From Insights to Impact in Natural Diamond Traceability
A two-phase digital campaign that turned consumer insights into lifestyle-driven storytelling — helping raise awareness of natural diamond traceability and connect with today’s conscious luxury consumers.