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  • What we do
    • Service
    • Establish
      • Digital Transformation Strategy
      • Social Media Strategy
      • Market Entry Strategy
      • Brand Perception Studies
      • Consumer Insights
      • International Branding Consultations
    • Connect
      • Influencer Marketing
      • Celebrity Partnerships
      • Media Relations
      • Programmatic Media
      • Google Ads
      • Meta Ads
      • Digital Media Trading
    • Engage
      • Social Media Content
      • Social Creative Campaigns
      • Online-Offline Campaigns
      • Virtual Videos Production
      • Live streaming service
    • Digital Products
      • Student Experience
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  • What We Think
    • Social Media Outlook Workshop
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Value-Driven Purchasing in Australia and New Zealand
  • February 11, 2025
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Value-Driven Purchasing in Australia and New Zealand

Value-Driven Purchasing In Australia And New Zealand Consumers facing rising living costs in Australia and New Zealand have become increasingly strategic about where and how

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Travel Spend Growth (UK and NZ)
  • February 11, 2025
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Travel Spend Growth (UK and NZ)

Surge in Travel Spending in the UK and NZ As travel spending continues to recover in New Zealand and the United Kingdom, consumers are pour

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  • February 10, 2025
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Top Trends for the United Kingdom in 2025

Top 5 Trends to Watch in the UK in 2025 Consumer sentiment in the UK is on the rise, ticking upwards for the 2nd month

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  • January 23, 2025
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RedNote’s Rise: A New Opportunity for Brands

In the lead up to the ban of TikTok in the US, long time users of the platform rushed to other platforms as #tiktokrefugees to

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  • January 22, 2025
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Top 8 Trends to Watch in China in 2025

 As the world’s largest and fastest-moving consumer market, China sets trends that resonate globally. Tracking these trends is essential to understand shifting consumer habits and

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  • December 20, 2024
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Reconnection: The UMS China Social Media Platforms Guide

Brands with experience in the China market know that it is a completely different landscape from the West. And while WeChat has been an essential

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  • December 20, 2024
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UMS Whitepaper Release: International Education Outlook 2025

The international education landscape is evolving at a rapid pace, creating both challenges and opportunities for institutions worldwide. To thrive in this competitive environment, education

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  • December 20, 2024
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The student journey: How to create compelling, impactful digital solutions

Look around any campus in the world today and you’ll notice a sea of faces busy with their smartphones. We’ve all seen how technology has

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GlobalLink Internships – Internship Programme
  • December 17, 2024
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GlobalLink Internships – Internship Programme

Collabroation: Talent Development Programme UMS has established a long-term strategic partnership with GlobalLink Internship to provide immersive, career-focused experiences for international students in China. Through

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Pagoda Projects – Internship and Career Development Programme
  • December 17, 2024
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Pagoda Projects – Internship and Career Development Programme

Collabroation: Talent Development Programme UMS is proud to partner with Pagoda Project, collaborating with universities worldwide to provide high-quality projects and programs as part of

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