Who We Are
At UMS, we craft innovative, data-driven marketing strategies that authentically connect brands with global audiences. With expertise across international education, tourism, B2B, and government relations we take pride in our ability to create and deliver tailored solutions that resonate across cultures and regions.
United Media Solution (UMS) was founded in 2011 by Jessica Miao, with roots in both Auckland and Ningbo. What started as a cross-cultural business connecting New Zealand and China has since expanded its reach with international clients spanning Australia, New Zealand, China, the UK, Europe, and select markets in the US.
Our journey began in China, where our deep local connections and cross-cultural understanding provided a strong foundation for growth in the APAC region. Today, we are proud to partner with clients around the world, from multinational corporations to emerging brands looking to expand their presence.
Our Values
At UMS, we value transparency, collaboration, and growth. We believe in creating an open, environment where our team and clients can thrive together. Our culture is young, professional, and fun—driven by a passion for delivering results and fostering strong relationships.
We are grateful for the journey that has brought us here and excited for the future as we continue to keep growing, evolving, and breaking new ground.alongside our clients.
Strategy Plan
Business Idea
SEO Content
Best Of Service
We Have Bright A New Digital Best Of Service
Engage
Connect
Establish
Our Team
Jessica Miao
Founder
Guy Thompson
Associate Insight Director
Matthew Dickinson
Digital Director
Shara Benitez
Creative Director
Caroline Polson
Account Director
Annie Feng
Senior Consultant
What clients say
We believe UMS. Beyond their strength in digital marketing, they understand our company‘s unique diamond and technology expertise and how to work with us in an efficient way. I look forward to strengthening our visibility with their support.
De Beers Group Industry Services
UMS were our first pick as they have a clear understanding of the New Zealand proposition, they have a personnel presence in New Zealand, and have delivered successful outcomes for other New Zealand F&B products through digital and social media campaigns. We have been impressed by the practical advice we have received to help us protect our branded resources and retain ownership of audiences we acquire through social media promotions.
NZ Avocado
We are really pleased to be working with UMS, their knowledge of the digital landscape will be a great asset as we expand our presence in this exciting yet complex marketplace.
Lion Group
UMS is doing fantastic job during this wine month campaign. I am impressed by the amazing performance and love the ideas UMS team had put forward for us. We look forward to more future journeys together.
Wine Australia
UMS has been a great partner with Tourism New Zealand since 2014. It is a truly remarkable journey going through together in local market, from zero to now with significant outbound and inbound fanbase on TNZ social media accounts in market.
Tourism New Zealand
UMS have demonstrated a strong understanding of our target consumers, which comes from the agency’s established presence.
Harrolds
Bringing a partner on board that shared the same vision and really understood our brand was key. Together, we look forward to a continued journey of growth, increased engagement and strengthened reach.
Orbis Australasia
We screened several agencies before deciding to go with UMS. Their team came up with some innovative ideas to fit both our brief and budget. The PCNZ team were then able to build on these ideas using our in-depth knowledge of the brands and in true partnership we have developed a very cool digital strategy.
PCNZ
We have been so impressed by what Jessica and her UMS team have been able to achieve for the Villa Maria brand online through our Weibo activities. Delighted to continue to work with Jessica’s company to continue our line brand building efforts.
Villa Maria
Partnering with UMS will allow us to share our Aussie roots and family business ethos with a market that really cares about the real ingredients in their food and drinks. We’re looking forward to a great future, not only our world-famous Ginger Beer, but also other brews within the Bundaberg range.